Vercel Analytics for agencies

Vercel Analytics your clients can actually read.

One board per client, a read-only link they can open without a Vercel seat, a grade per landing page, and an email before they notice a drop.

Connect Vercel — free See the live demo

✓ Read-only token✓ 2-minute setup✓ Free for up to 100 projects

All sites · 12 projects · last 7 days

Visitors31.4K+9.6%

Page views78.2K+7.1%

Core Web Vitals9 / 121 poor

northwind.ioA

13.9K+9.6%

launch.northwind.ioD

2,104-31%

pricing.northwind.ioB

3,483+18.5%

docs.northwind.ioA

4,210+5.7%

promo.northwind.ioC

1,006+212%

events.northwind.ioB

2,185+2.8%

~~12 tabs~~One boardMain site and every landing page, side by side, with the change vs last week.

~~Guessing~~A grade per pageTraffic, bounce, conversion, speed and flow to your main site — A to D, with the reason.

~~Client tells you~~You know firstAn email when a site drops or spikes, naming the deploy that shipped right before.

01 · Scorecard

Know which landing pages are pulling their weight

Each page is graded against the others on five things: trend, bounce, conversion, Core Web Vitals and whether visitors continue to your main site. Open a row for the reason and the next step — or copy a ready prompt for your AI coding agent.

Which landing pages are pulling their weight?11 pages · 7d

Anorthwind.io13.9K visitorsGrowing, fast, feeds the rest

Bpricing.northwind.io3,483 visitorsConverts well; LCP needs work

Cpromo.northwind.io1,006 visitorsMost visitors bounce

Dlaunch.northwind.io2,104 visitorsFalling after Tuesday’s deploy; dead end

02 · Alerts & sharing

Hear about a drop before the client does

Set a threshold once. Lookout emails you with the numbers and the deploy that happened right before. Share any board as a read-only link — no Vercel seat, no sign-up on their side.

Email · 14:02▼ launch.northwind.io dropped 31% this week2,104 visitors vs 3,040. Last deploy: fix/hero-copy, Tuesday 14:02 — 3 hours before the drop started.

Read-only link · client board

lookout.app/s/acme-landing-7f3k● public · read-only

03 · Monitor mode

Put it on the office TV

Full-screen, auto-rotating, refreshed every minute. Works on any browser, Chromecast or a spare laptop. Also installable on your phone, with push alerts.

● Live · All sites · last 7 days09:41:07

northwind.io13.9K+9.6%

docs4,210+5.7%

pricing3,483+18.5%

events2,185+2.8%

launch2,104−31%

promo1,006+212%

Page 1 of 2 · rotating 15s · refreshed every minute

Live in two minutes

01Connect your Vercel teamPaste a read-only token. Lookout finds every project with Web Analytics and shows how to enable it on the rest.

02Your board appearsAll sites, last 7 days, ranked by visitors. Make more boards — per client, per campaign — in one click.

03Set one alert, share one link“Visitors drop > 30% → email me.” Then send a client their read-only board. Done.

Questions before you connect

Is my Vercel token safe?

It’s encrypted at rest (AES-256-GCM), used only to read projects, deployments and analytics, and never shown again. Lookout never deploys or reads environment variables. You can revoke it in Vercel at any time.

How is this different from Vercel’s Analytics tab?

Vercel shows one project at a time. Lookout shows all of them together, grades landing pages, maps traffic between your own sites, alerts you on drops and Core Web Vitals, and lets you share read-only boards with clients.

What does it cost?

Free for up to 100 projects and 5 members per workspace. Paid plans will be announced 30 days ahead.

Do my clients need a Vercel account?

No. A read-only link opens the board in any browser. You can revoke it whenever you like.

Give every client their own board — free.

Free for up to 100 projects. Lookout only reads — it never deploys or touches env vars.

Connect Vercel — free