Vercel Analytics guides
Every Lookout guide and product page in one place: tokens, the Web Analytics API, bounce rate, conversions, Core Web Vitals, campaigns, alerts and more.
Last updated October 25, 2026
How-to guides
- How to create a Vercel access token (team-scoped, with expiry): Step by step: create a team-scoped Vercel access token with an expiry, connect it to Lookout, and revoke it when you're done. Takes about a minute.
- Vercel Web Analytics API: visitors across projects: What Vercel's public Web Analytics API returns, what it takes to query every project in a team, and the parts you'd have to build yourself.
- See Vercel Analytics for multiple projects at once: Four ways to see Vercel Web Analytics for multiple projects: the per-project tab, the Vercel CLI, an API script and Lookout, with their trade-offs.
- Vercel Analytics bounce rate: where to find it: Vercel's dashboard shows bounce rate, but its API and CLI don't return it. Where to find it, how Vercel computes it, and what to use across projects.
- Vercel Analytics conversions from custom events: Turn a Vercel Analytics custom event into a conversion rate: send the event, divide by visitors, and track it as a goal on every site you run.
- Vercel Analytics alerts and a weekly digest: Get an email when a Vercel project's visitors drop or spike, and a weekly digest of every board: thresholds, timing and who receives what.
- Core Web Vitals on Vercel: LCP, INP and CLS explained: What LCP, INP and CLS measure, the thresholds Google uses, how to turn on Vercel Speed Insights, and what to fix first when a page fails.
- UTM campaigns in Vercel Web Analytics: How Vercel Web Analytics reads utm_source, utm_medium and utm_campaign, which plans include it, and how to compare campaigns across projects.
- Flow between sites: how visitors move across your projects: See which of your Vercel sites send visitors to which: how Lookout counts a hop from the referrer, why a link can hide it, and how to fix dead ends.
What Lookout does
- Vercel Analytics for agencies: every client site in one view: See every client site's Vercel visitors, page views, referrers and countries side by side, and share a read-only board with each client.
- Lookout vs. Vercel's built-in Web Analytics: How Lookout relates to Vercel Web Analytics: it reads from it and adds a cross-project view, client links, alerts, reports and an API. When to use which.
- Share Vercel Analytics with clients: Give a client a read-only link to their sites' Vercel Analytics, with an optional password and expiry, and no Vercel seat. Turn it off any time.
- Vercel Analytics in Claude, Cursor and your own code: Lookout gives every workspace a read-only API, an MCP server, agent skills and webhooks, so the numbers on your boards can be asked about, pulled and acted on.
- Vercel Analytics on a TV: a wall dashboard: Put every Vercel project's visitors on an office TV: a full-screen board that rotates pages, refreshes every minute and keeps the screen awake.
- Vercel Analytics scorecard: a grade per landing page: Grade every landing page A to D on traffic trend, pages per visit, conversion, Core Web Vitals and visitors sent onward; weak pages go to the Fix list.
- Vercel Speed Insights for every project, on one board: Core Web Vitals (LCP, INP, CLS) from Vercel Speed Insights for all your projects side by side, per device, with a plain-language verdict.
- Vercel Analytics on your phone: the Lookout app: Install Lookout on your phone's home screen: every board at a glance, push alerts when a site drops or spikes, and the last data when you're offline.
New to Lookout? Try the live demo, no sign-up needed.