Lookout

Lookout changelog

Every feature shipped in Lookout, by month: Scorecard, Speed Insights, the mobile app, the API and MCP server, alerts, reports and more.

Last updated October 21, 2026

October 2026

October 21

  • Scorecard: a grade from A to D for every landing page on a board, with a fix prompt for the weak ones.
  • Section tabs on a board: Overview, Compare, Flow and Scorecard.
  • Copy prompt for your AI agent: every missing setup (Web Analytics, Speed Insights, a goal, links between sites) comes with a ready prompt for Claude Code or Cursor.
  • REST endpoints for the open-source MCP server: a site in one request, flow and scorecard, and boards named by their name.
  • Empty states across the app that say what’s missing and how to fix it.
  • Flow: which of your sites send visitors to which, with a fix prompt for each dead end.
  • Speed on a project’s page in plain words, per device, and a short summary at the top of the weekly digest.

October 20

  • Mobile app: install Lookout on your home screen, with Dashboard, Boards and Settings tabs, push alerts and offline data.
  • Speed Insights: Core Web Vitals (LCP, INP, CLS) on every card, in the table and on each project’s page, per device.
  • A public live demo on Northwind’s 12 projects and 3 boards.
  • A welcome email series for new workspaces.

October 16

  • A read-only REST API, an MCP server and webhooks, under Settings → API & MCP.

October 15

  • Campaigns (UTM) on a project’s page, for teams on Web Analytics Plus.
  • Scheduled reports: a board as PDF or CSV, emailed weekly, every other week or monthly.
  • Drag and drop to order sites on a board, and boards on the Boards screen.
  • Each board remembers its range; presets such as Week to date and Month to date.
  • A Getting started checklist, and help turning on Web Analytics for projects without it.

October 13

  • Goals and conversions from a site’s Vercel custom events, and suggested boards.
  • The ⌘K command palette.
  • Spike and drop badges, and a Movers filter.

October 12

  • Weekly digest and threshold alerts by email.
  • Deployments and your own notes marked on the charts.
  • Export a board as PNG, PDF or CSV.
  • Pinned sites and tags, a custom date range, and a better compare view.
  • Country flags and referrer icons.

October 11

  • Read-only share links for clients, with an optional password and expiry.
  • A Technology panel on each project: devices, browsers and operating systems.

October 8

  • Monitor mode: a board full screen on a TV, rotating and refreshing on its own.
  • Boards: group sites per client or campaign, and connect several Vercel teams.

October 7

  • Sign in and sign up on Lookout’s own pages, and a guided token step when connecting Vercel.

October 5

  • Lookout launches: every Vercel project’s Web Analytics on one board, as cards, a sortable table or a compare chart, with a page per project.
  • Workspaces with owners and read-only members.

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Product

Live demoFor agenciesTV dashboardShare with clientsScorecardSpeed InsightsMobile appAPI & MCPLookout vs. Vercel AnalyticsChangelog

Guides

Create a Vercel tokenMultiple projectsWeb Analytics APIBounce rateConversionsAlerts and digestCore Web VitalsCampaigns (UTM)Flow between sites

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